CGi is a full-service association and events management company. Formed in 1995, we are based in Little Rock, AR, with a second office in Nashville, TN, and remote staff in Chicago and other locations. We currently have 45 staff positions and are growing rapidly. (See our careers page.)
CGi is able to provide the entire scope of association services including membership growth, accounting, marketing, data / records management, and benefits development.
We also have extensive experience in producing events, especially educational events in healthcare related areas.
Our approach to work and our path to client results encompasses our company values. We strive to apply these in all areas of our day-to-day work.
At some organizations, corporate values are written and then filed away and forgotten. CGi is different. Our values reflect what we believe and are part of the everyday discourse. We integrate these values into our team meetings, and they are a critical part of our performance evaluation and promotion criteria. If you want to know who we are as a company, our values are at the foundation.
- Professionalism: represent the company and client(s) well by acting with integrity and accountability to achieve results
- Transparency: have crucial conversations and communicate with openness and candor
- Active participation: maintain awareness, communicate opportunities and be a part of the solution
- Gratitude: appreciate and acknowledge others who help and support us
- Service: be driven to help others
- Determination: be creative, every barrier has a solution
- Incomparability: continually strive to set the highest standards
L. Greg Cunningham, MHA
Greg’s background is in hospital and health system administration. He earned his Bachelors in Biology and Bachelors in Business Administration from the University of Central Arkansas, and began his health care career as the Governor’s Assistant for Health and Human Services for former Arkansas Governor Bill Clinton. He then completed his Masters in Health Administration from Duke University and a Residency with Carolinas Healthcare System.
After serving in the Vice President role for multiple health systems, Greg transitioned into consulting with hospitals in the fields of case management, operations, cultural change management and performance improvement. In this capacity, he worked with over 100 hospitals.
Greg created the first hospital case management conference in the U.S., which has now been the premier event for this field for 25 years. Greg was a founding member of the American Case Management Association (ACMA), served as ACMA’s first President and currently serves as its CEO.
Greg founded CGi in 2005.
Randall Archer, MBA
Vice President, Business & Product Development
Randall earned a Bachelors of Business Administration from Wake Forest University, and an MBA from Arkansas State University.
He joined CGi in 2006 in a role responsible for marketing and communications. Since then, he has led various departments.
In his current role, Randall leads the product development team which delivers continual enhancements to the products and services offered by CGi and our client organizations as well as new products and initiatives. He is also over CGi’s analytics and business intelligence functions.
Randall is also responsible for business development for CGi, where he creates partnerships with organizations to enhance CGi’s portfolio. He is based in CGi’s Nashville, TN office.
Outside of his professional life, Randall stays busy with two very active young children. He and his family enjoy almost anything that allows his family to spend time together and enjoy Tennessee outdoors.
Director of Chapter Relations
Yesenia “Jessie” Dalton earned her Bachelors of Science from Florida State University in International Relations with a minor is Spanish.
Jessie’s background is in business, vendor and contracts management, and the accounting processes necessary to manage these areas. She has been a Director of Business Services, Director of Accounts Payable, and a Business Manager.
She joined CGi in January 2018, and is responsible for the health and growth of chapters for CGi’s association management clients. We have found that active, engaged and vibrant chapters are the most powerful driver of membership growth in a geographic area. Jessie’s team works with our chapters to ensure membership and event attendance growth, board strength and continuity, and overall chapter health.
Jessie is based in Nashville, TN.
Director, Product Development and Performance Improvement
Elisabet ‘Lis’ Harrell joined CGi in 2015 and is the Director of Product Development and Performance Improvement for CGi.
She has 18+ years of professional experience including case management for family, employment and disability/social security law, registration/licensing compliance management for professional employer organizations, product development for SaaS-based services, human resource services, management of member-based services, including organizational certification and accreditation programs and eLearning development.
In her current role, Lis is responsible for product and program development, including Compass Directional Training, Certification and new members services. Lis is additionally responsible for internal performance improvement and project management initiatives.
Lis holds a B.A in Biology from Hendrix College (Conway, AR). She is based in Little Rock, AR.
Director of Human Resources
Christy earned a B.A. Public Relations with minor in Marketing from Southern Methodist University (SMU). She joined CGI in September 2017, as Director of Human Resources.
With over 25 years of experience in employee relations and operations management, Christy has devoted her professional life to “finding the best…and most importantly keeping the best” as it is her career mission to be a successful career “match-maker” to ensure a collaborative and caring connectivity between all parties.
Outside of work, Christy enjoys spending time with her family and friends, gardening, volunteering, interior decorating and living life to its fullest. She is mother of 4 (3 boys and 1 girl) and after 25 years in the San Francisco Bay Area, Christy has happily returned to her original hometown of Little Rock to embrace her time with family and friends and raise her young daughter as a Southern belle. As she often quotes…in the words of Dorothy (Wizard of OZ), “There’s no place like home!”
Deb McElroy, RN, MPH
Senior Vice President, Practice Development
Deb holds a master’s degree in public health and a bachelor’s degree in nursing. Her publications include topics related to chronic disease, nurse residency and advanced practice.
Debra McElroy is the Vice President for Practice Development, where she leads development of new initiatives, primarily for ACMA and CGi’s healthcare clients, and has oversight of ACMA’s work in transitions of care, the ACMA Advanced Care Transition Simulations (ACTS) program, and the Association for Physician Leadership in Care Management (APLCM).
Deb is the former national nursing leader for the largest national health care improvement organization and healthcare collaborative, where she had responsibility for programs and data products supporting nursing leaders and inter-professional practice across the country. She has extensive experience in the community and public health sector, previously directing healthcare coalitions and federally funded initiatives that established infrastructure for medical homes.
Deb joined CGi in 2017 and is based in Chicago, IL.
Vice President, Sales and Marketing
Becky began her work in managing ACMA’s National Conference in 1999, and she was part of the CGi team when it was founded in 2005. In those early years, she helped produce national and regional events for CGi’s client organizations. Her focus then shifted to sales, and she was responsible for filling the exhibition halls at these events.
Today, as Vice President, Sales and Marketing, Becky leads CGi’s sales and marketing teams. CGi’s sales efforts for its clients include a diverse offering of both business to business and business to consumer services. Becky also oversees marketing for CGi’s clients, producing marketing and communication for a variety of services, including membership conferences, and other products/services.
Becky earned her Bachelors degree from the University of South Alabama in Mobile, AL. She is an Arkansas native, and based in Little Rock, AR.
“You have to stand outside the box to see how the box can be re-designed. –Charles Handy”
Maria Velasco Salling, MBA
Vice President, Finance and Account Management
Maria holds a Bachelors degree from Harding University, and earned her MBA from the University of Arkansas at Little Rock (UALR).
Maria joined CGi in 2006, coming from a background in hotel and hospitality management. This provided her a core understanding of events management - both the production of a successful event and how to make an event financially successful. She leveraged this background to successfully lead CGi’s events management team for several years.
Maria currently leads CGi’s finance and accounting team, and oversees the financial health of CGi’s client organizations. She is based in Little Rock, AR.
Director of Meetings and Events
KT graduated from the University of Mississippi (Ole Miss) with a bachelor’s degree in broadcast journalism and earned her Juris Doctorate from Mississippi College in 2002.
She previously served on the Ole Miss Athletics leadership team as an Assistant Athletic Director of Premium Seating and Event Management in Oxford, Mississippi. KT and her team managed over 400 events per year. She provided oversight on all details related to opening and closing of each sporting venue on campus including premium seating management, food and beverage, customer service, security, NCAA compliance, gameday management logistics, and vendor relations.
Prior to joining the Rebels, KT served as the Senior Director of Premium Seating Management with The Colonnade Group in Birmingham, Alabama. During her tenure there, she oversaw all aspects of premium management and was instrumental in managing newly constructed premium areas of both Ole Miss and The University of North Carolina. KT developed strategic plans for focused daily management of local premium seating directors at Ole Miss, the University of North Carolina, Georgia Tech, and Jacksonville State University.
KT joined CGi in January 2018. She oversees CGi’s events management team which produces over 30 regional and national events per year. She is based in Nashville, TN.
Aaron Van Son
Director, Sales and Products
Aaron joined CGi in 2014, supporting sales efforts across a variety of client programs and services as Director of Sales.
He brings to CGi over 14 years of professional experience and a passion for connecting people and institutions to resources that improve their performance. This passion has helped CGi grow both traditional revenue streams for clients such as conference sponsorship and association membership, as well as nontraditional client revenue streams such as ACMA’s Compass Directional Training program (learn more about these diversified revenue streams here).
Aaron earned his BA in Psychology from Hendrix College and his MBA from the University of Phoenix. When not serving CGi’s clients, he enjoys outdoor activities such as cycling, kayaking, and camping, with the occasional board game when the weather dictates indoor activities.