CGi is a full-service association and events management company. Formed in 1995, we are based in Little Rock, AR, with a second office in Nashville, TN, and remote staff in Chicago and other locations. We currently have 45 staff positions and are growing rapidly. (See our careers page.)
CGi is able to provide the entire scope of association services including membership growth, accounting, marketing, data / records management, and benefits development.
We also have extensive experience in producing events, especially educational events in healthcare related areas.
Our approach to work and our path to client results encompasses our company values. We strive to apply these in all areas of our day-to-day work.
At some organizations, corporate values are written and then filed away and forgotten. CGi is different. Our values reflect what we believe and are part of the everyday discourse. We integrate these values into our team meetings, and they are a critical part of our performance evaluation and promotion criteria. If you want to know who we are as a company, our values are at the foundation.
- Professionalism: represent the company and client(s) well by acting with integrity and accountability to achieve results
- Transparency: have crucial conversations and communicate with openness and candor
- Active participation: maintain awareness, communicate opportunities and be a part of the solution
- Gratitude: appreciate and acknowledge others who help and support us
- Service: be driven to help others
- Determination: be creative, every barrier has a solution
- Incomparability: continually strive to set the highest standards
L. Greg Cunningham, MHA
Greg’s background is in hospital and health system administration. He earned his Bachelors in Biology and Bachelors in Business Administration from the University of Central Arkansas, and began his health care career as the Governor’s Assistant for Health and Human Services for former Arkansas Governor Bill Clinton. He then completed his Masters in Health Administration from Duke University and a Residency with Carolinas Healthcare System.
After serving in the Vice President role for multiple health systems, Greg transitioned into consulting with hospitals in the fields of case management, operations, cultural change management and performance improvement. In this capacity, he worked with over 100 hospitals.
Greg created the first hospital case management conference in the U.S., which has now been the premier event for this field for 25 years. Greg was a founding member of the American Case Management Association (ACMA), served as ACMA’s first President and currently serves as its CEO.
Greg founded CGi in 2005.
Brian Van Norman, CAE
Senior Vice President
With more than 20 years of experience, Brian began his career as a Program Manager for Student Affairs with the American Academy of Family Physicians. He later served as Executive Director for Hotel Brokers International, Executive Director for Children’s Miracle Network at the University of Kansas Medical Center, Director of Chapter Relations and Membership for twelve years with the American Public Works Association in Kansas City and most recently the Chief Membership Development Officer with Shriners International, a 200,000 member organization.
Brian earned a bachelor’s degree in organizational communication and leadership from Southern Nazarene University and is a Certified Association Executive from the American Society of Association Executives.
Randall Archer, MBA
Vice President, Business & Product Development
Randall earned a Bachelors of Business Administration from Wake Forest University, and an MBA from Arkansas State University.
He joined CGi in 2006 in a role responsible for marketing and communications. Since then, he has led various departments.
In his current role, Randall leads the product development team which delivers continual enhancements to the products and services offered by CGi and our client organizations as well as new products and initiatives. He is also over CGi’s analytics and business intelligence functions.
Randall is also responsible for business development for CGi, where he creates partnerships with organizations to enhance CGi’s portfolio. He is based in CGi’s Nashville, TN office.
Outside of his professional life, Randall stays busy with two very active young children. He and his family enjoy almost anything that allows his family to spend time together and enjoy Tennessee outdoors.
Director, Business Development
Elisabet ‘Lis’ Harrell joined CGi in 2015 and is the Director of Product Development and Performance Improvement for CGi.
She has 20+ years of professional experience including case management for family, employment and disability/social security law, registration/licensing compliance management for professional employer organizations, product development for SaaS-based services, human resource services, management of member-based services, including organizational certification and accreditation programs and eLearning development.
In her current role, Lis is responsible for product and program development, including Compass Directional Training, Certification and new members services. Lis is additionally responsible for internal performance improvement and project management initiatives.
Lis holds a B.A in Biology from Hendrix College (Conway, AR). She is based in Little Rock, AR.
Director, Human Resources
Christy earned a B.A. Public Relations with minor in Marketing from Southern Methodist University (SMU). She joined CGI in September 2017, as Director of Human Resources.
With over 25 years of experience in human resources, employee relations and operations management, Christy has devoted her professional life to “finding the best…and most importantly keeping the best” as it is her career mission to be a successful career “match-maker” to ensure a collaborative and caring connectivity between all parties.
Outside of work, Christy enjoys spending time with her family and friends, gardening, volunteering, interior decorating and living life to its fullest. After 25 years in the San Francisco Bay Area, Christy has happily returned to her original hometown of Little Rock to embrace her time with family and friends and raise her daughter as a Southern belle. As she often quotes…in the words of Dorothy (Wizard of OZ), “There’s no place like home!”
Vice President, Sales and Marketing
Becky began her work in managing ACMA’s National Conference in 1999, and she was part of the CGi team when it was founded in 2005. In those early years, she helped produce national and regional events for CGi’s client organizations. Her focus then shifted to sales, and she was responsible for filling the exhibition halls at these events.
Today, as Vice President, Sales and Marketing, Becky leads CGi’s sales and marketing teams. CGi’s sales efforts for its clients include a diverse offering of both business to business and business to consumer services. Becky also oversees marketing for CGi’s clients, producing marketing and communication for a variety of services, including membership conferences, and other products/services.
Becky earned her Bachelors degree from the University of South Alabama in Mobile, AL. She is an Arkansas native, and based in Little Rock, AR.
“You have to stand outside the box to see how the box can be re-designed. –Charles Handy”
Maria Velasco Salling, MBA
Vice President, Finance and Account Management
Maria holds a Bachelors degree from Harding University, and earned her MBA from the University of Arkansas at Little Rock (UALR).
Maria joined CGi in 2006, coming from a background in hotel and hospitality management. This provided her a core understanding of events management - both the production of a successful event and how to make an event financially successful. She leveraged this background to successfully lead CGi’s events management team for several years.
Maria currently leads CGi’s finance and accounting team, and oversees the financial health of CGi’s client organizations. She is based in Little Rock, AR.
Marlene Bober, MHA, ACM-RN
Vice President, Practice Development
With more than 20 years of experience as an Executive Nurse Leader, Marlene’s career includes management roles in medical-surgical and oncology patient care, epidemiology/infection control, and quality and utilization management. She has served as Director of Nursing, Director of Clinical Informatics, and Administrator for Enterprise Care Management where she had accountability for the integration of all acute care management strategies for the Illinois-based Advocate Healthcare system. Her most recent role was that of Vice President for Integrated Care Management for Advocate Aurora Health Care’s 500 sites of care and 27 hospitals.
Marlene earned her Bachelor of Science degree and Master of Science in Health Services degree from the University of St Francis. She has also earned a certificate of executive management and project management from Harvard T.H. Chan School of Public Health.
Director, Meetings and Events
KT graduated from the University of Mississippi (Ole Miss) with a bachelor’s degree in broadcast journalism and earned her Juris Doctorate from Mississippi College in 2002.
She previously served on the Ole Miss Athletics leadership team as an Assistant Athletic Director of Premium Seating and Event Management in Oxford, Mississippi. KT and her team managed over 400 events per year. She provided oversight on all details related to opening and closing of each sporting venue on campus including premium seating management, food and beverage, customer service, security, NCAA compliance, gameday management logistics, and vendor relations.
Prior to joining the Rebels, KT served as the Senior Director of Premium Seating Management with The Colonnade Group in Birmingham, Alabama. During her tenure there, she oversaw all aspects of premium management and was instrumental in managing newly constructed premium areas of both Ole Miss and The University of North Carolina. KT developed strategic plans for focused daily management of local premium seating directors at Ole Miss, the University of North Carolina, Georgia Tech, and Jacksonville State University.
KT joined CGi in January 2018. She oversees CGi’s events management team which produces over 30 regional and national events per year. She is based in Nashville, TN.
Aaron Van Son
Director, Sales and Products
Aaron joined CGi in 2014, supporting sales efforts across a variety of client programs and services as Director of Sales.
He brings to CGi over 14 years of professional experience and a passion for connecting people and institutions to resources that improve their performance. This passion has helped CGi grow both traditional revenue streams for clients such as conference sponsorship and association membership, as well as nontraditional client revenue streams such as ACMA’s Compass Directional Training program (learn more about these diversified revenue streams here).
Aaron earned his BA in Psychology from Hendrix College and his MBA from the University of Phoenix. When not serving CGi’s clients, he enjoys outdoor activities such as cycling, kayaking, and camping, with the occasional board game when the weather dictates indoor activities.
Kenneth Young, CPA
Kenneth joined CGi in 2018, supervising the accounting functions and providing financial reporting assistance and oversight to all departments.
Prior to joining CGi, he spent over 12 years performing audits and financial compilations in Arkansas and Louisiana. He brings a passion for financial reporting, problem solving, continuous improvement, and client service.
Kenneth earned his BS in Accounting from Louisiana Tech University and is a Certified Public Accountant. He enjoys spending time with his family, especially regarding outdoor activities such as hiking and camping. He is also a leader for Cub Scouts and various genetic genealogy organizations.
Director, Marketing and Communications
Brian has spent the majority of his marketing career in the advertising agency business working for firms in Arkansas, Louisiana and Mississippi. He joined CGi in July 2018 as Director Marketing & Communications. Brian has a BA in Broadcast Journalism from the University of Nebraska-Lincoln, Lincoln, NE.
He has extensive and broad marketing and communications experience working for clients in several different industry sectors, including hospital and healthcare, energy, hospitality and tourism, information technology and banking and financial services. He served in executive-level positions in recent years after owning his own advertising/marketing/public relations firm for more than ten years. Throughout his career, Brian has worked with best in class clients such as Mercy Hospital, Arkansas Department of Parks & Tourism, Entergy Corporation, Acxiom, J.B. Hunt, Walmart, Bank of the Ozarks and the Louisiana Office of Tourism to name just a few.
Brian enjoys sailing, fishing and playing golf. He is also an avid soccer fan, a former collegiate player and a retired coach. He coached women’s soccer for over 30-years at the premier league level and before retiring from coaching, he was the head soccer coach at Mount St. Mary Academy in Little Rock. Brian has been married for over 32 years and has two daughters, one is a middle school math teacher in Nashville and the other is a nurse in Dallas.
Director, Membership and Chapter Relations
Amber joined CGi in 2018 as our Director of Membership and quickly took on additional responsibilities to become our Director, Membership and Chapter Relations.
She brings CGi more than 20 years of relevant experience in sales, marketing, alumni relations and long-term case management with a national addiction treatment organization. In her last role, she started with an addiction treatment company when they were a new start-up business. She created their Alumni Relations Department from the ground-floor, providing their patients with a community of peers in recovery, and developed a long-term case management program that gave their alumni access to support, accountability, and continued recovery coaching for a one year continuum of care after their residential treatment.
She very quickly put her prior experience to use in improving resources and processes for ACMA’s 32 chapters.
Director, Development and Fundraising
Karen earned a BA with a double major in Communications and Journalism from the University of Evansville. She spent her early career in television production in San Antonio, West Lafayette, IN and Nashville, TN. For the past 15 years she has been following her passion of helping others by working with various non-profits as a marketing and development leader.
Karen is a dynamic executive with a proven track record of building relationships and managing projects from concept to completion in order to increase brand awareness and raise funding for organizational support. She is experienced in strategic thinking, operations, project management, budget management, and revenue development,
In her current role, Karen is responsible for development and fundraising. She is based in Nashville, TN.
Shelly began her professional event management career in 1997, working for a small association management company in Little Rock, AR. Shelly has over 20+ years of experience working with non-profit and association management companies in leadership roles that include event and sales management positions. She continues to serve on the inaugural Customer Advisory Board for the Little Rock Convention and Visitors Bureau, assisting her adopted hometown of Little Rock in growing and expanding the community to bring meetings and events to Little Rock. She completed a 2-year term on the MPI (Meeting Professionals International) committee for publications, which included the review of articles published in the MPI professional magazine. She is an active member of MPI, PCMA and ASAE. Shelly is passionate about bringing recognition to the exhibitors and sponsors whose products and services bring value to the everyday work that case managers do.
Shelly has her bachelor’s degree in business administration from the University of Arkansas at Little Rock in Little Rock, AR. In her spare time, she likes to spend time with her adult children. She enjoys a healthy lifestyle and has completed 6 half marathons. Shelly is a charter member of The Summit Church Little Rock where she serves as the childcare ministry director. Shelly is a lifelong learner and enjoys reading to continue to learn and grow. She is an Arkansas transplant and considers Little Rock her hometown.
Michelle Murphey Porter, CAE
Michelle earned a B.A. in English with a minor in psychology from the University of Montevallo in Montevallo, AL. She joined CGi in November 2019 as the Director of Certification.
Prior to CGi, Michelle spent 13 years in the association world within the building safety industry, directing a certification program of over 400 exam titles and 165,000 certificate holders. The focus on creating and maintaining quality, credible credentials to allow for both personal growth and public safety will be continued with the multiple certifications managed by CGi.
Besides work, Michelle enjoys the many sporting and cultural events offered by a city like Nashville, where she is based.